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Customer Perception is Your Reality
By Chris Howard | March 4, 2009
Your opinion of your business’s value for money is meaningless. Get used to it – it just doesn’t count. It’s all about the customer and what they perceive to be true about you and your business – that is your actual reality.
Perception is not good or bad, right or wrong. It is just the way someone judges an experience based on their value system of what they believe should happen.
Being able to satisfy a customer’s perception is the biggest challenge you face in business. Your job is to alter the perception of prospects to make them believe your product or service is right for them and turn them into a client.
When customers perceive the value of your services or products to be more than the selling price, they have every reason to buy from you.
Customer perception is something you can work on daily to improve. Exceptional individualized customer service boosts perceived value higher than anything else. You need to work daily on your customer’s perception of you. My next post will be specifically how one of my vendors has done that for me.
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