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Customer Service Shows How Much You Respect Your Clients

By Chris Howard | February 25, 2009

Being better than your competition in the customer service arena isn’t that hard. Unfortunately, customer service seems to be perceived as an afterthought to sales and profit. We have all been victims of customer service being pushed aside for a higher profit margin.

When was the last time you were able to get a real person on the phone to discuss a bill without getting a headache? I just experienced this with the phone company.

Actually, I was trying to enlist more of their services – I was trying to give them more business. It took me 10 minutes to get to a real person, and it felt like a whole lot longer. Once I got someone, I questioned why it was so hard and was told they had had cutbacks and were short staffed so everyone was getting stuck in voicemail jail.

I actually felt sorry for the reps. You could tell they were dealing with many irate people who were feeling the same way I was which made me even angrier.

I felt like a number to this company. They were very indifferent to me, and certainly had no respect for my time. It is sad to say, but today this is not the exception, but the rule with many companies.

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