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Great Customer Service = Backbone of Your Marketing Plan
By Chris Howard | February 21, 2009
I don’t care what your product or service is, your main business function is customer satisfaction – period! How well you deliver that customer satisfaction determines how well you will do in business.
A great company, one that customers always talk about, is characterized by superior customer service. Many companies offer excellent products and services, but the company that is willing to provide above average customer service will be miles ahead of it’s competition.
Customer Service has to be the backbone of your marketing plan. Why? Without customers, there is no business and with no business there are no paychecks! Customer service is your least expensive, yet most effective piece of the puzzle in your marketing mix.
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