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My Favorite Things, Part 3

By Chris Howard | May 19, 2009

This is part three of my favorite customer service tools. This one is a no brainer for online business, but it works well for offline businesses too. Today, email is one of the fastest ways to get to someone, but just be sure you utilize it properly.

#3 Email, of course.

It is so easy to send out a quick greeting to check in with someone. I’m not talking about an email blast, but rather a personal email to a customer out of the blue asking for nothing in return. (Now, I didn’t say you couldn’t put a URL in your sig leading them to your latest and greatest product, but if you must do that, DON’T be obvious!)

If you have a way of tracking when someone was thinking about making a purchase, but didn’t, a personal email may be just what it takes to push them over the edge to buy from you. With a personal email, a Internet based company become a little more “real” to the consumer.

Topics: Customer Service, Online Customer Service | 116 Comments »

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