Individualized Customer Service
By Chris Howard | March 8, 2009
I promised an example of what individualized customer service can do for your business. I buy my audio equipment exclusively from Mike Stewart of InternetAudioGuy.com.
If you go to his site, you will find most of his products are available in plenty of other places all over the Internet. He is definitely not the least expensive out there, but through purchasing his products, I have developed a relationship with him and his wife, Susan.
Topics: Stories - Customer Service | 138 Comments »
Customer Perception is Your Reality
By Chris Howard | March 4, 2009
Your opinion of your business’s value for money is meaningless. Get used to it – it just doesn’t count. It’s all about the customer and what they perceive to be true about you and your business – that is your actual reality.
Perception is not good or bad, right or wrong. It is just the way someone judges an experience based on their value system of what they believe should happen.
Topics: Customer Service | No Comments »
Don’t Cut Customer Service!
By Chris Howard | March 1, 2009
We are in an unpredictable economy. Many businesses are experiencing declining budgets, and with those smaller budgets, come less staff and diminished services. So what do many companies do – they cut out customer service.
Topics: Customer Service | No Comments »
Customer Service Shows How Much You Respect Your Clients
By Chris Howard | February 25, 2009
Being better than your competition in the customer service arena isn’t that hard. Unfortunately, customer service seems to be perceived as an afterthought to sales and profit. We have all been victims of customer service being pushed aside for a higher profit margin.
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Great Customer Service = Backbone of Your Marketing Plan
By Chris Howard | February 21, 2009
I don’t care what your product or service is, your main business function is customer satisfaction – period! How well you deliver that customer satisfaction determines how well you will do in business.
A great company, one that customers always talk about, is characterized by superior customer service. Many companies offer excellent products and services, but the company that is willing to provide above average customer service will be miles ahead of it’s competition.
Customer Service has to be the backbone of your marketing plan. Why? Without customers, there is no business and with no business there are no paychecks! Customer service is your least expensive, yet most effective piece of the puzzle in your marketing mix.
Topics: Customer Service | No Comments »